SEO is about helping search engines understand and presenting your content to the digital space.
SEO process involves 6 general stages:
Research that is, business research, competitor analysis, status-quo assessment, and keyword search.
Strategy, involves decisions on how to handle content, link-building, social media presence management and technical implementation strategies.
Implementation, execution of optimization decisions on a site’s webpages and the website as a whole .
Monitoring, the activity of web spiders, traffic, rankings, and other metrics are observed for producing reports on which assessment will be performed.
Assessment, involves checking the summarized effects of the strategy (and its implementation) against the SEO goals.
Maintenance, this is where both minor or major problems with the website’s operation are handled as they arise (e.g., new content that needs optimization according to the strategy).
The SEO process targets organic links and search engine result placement; It is a longer-term investment and is often complemented by more aggressive measures such as paid search ads.
